RideKore | Phonetic
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24 May Phonetic

“The mountains are calling and I must go” – John Muir

John Muir probably never intended his quotes to be circulated by people stuck inside behind a computer, much less turned into memes.  Well, his quote above is something that afflicts us frequently.  The language of the mountains is always calling and we answer as often as possible…


The language that speaks to us riders comes from the mountains and the trails that traverse them. Whether it’s the sound of the wind cutting past your ears, or the sound of the rubber connecting and disconnecting with the earth underneath you…


…or the birds and insects humming with subtle ambiance that fills the forest around you, or the sound of laughter and joy from our riding buddies echoing through the hardwood.  Combined, it’s part of a universal language that speaks to us all. A language that once understood, heard and felt, will reshape your soul and change your life forever.


The phonetic language of each ride is different and shaped by the rider engaging in that conversation…

The mountains are calling…go live the trail life!

Film: Jack Anderson & Chris Kern
Edit: Jack Anderson
Graphics: Grayson Mendenhall
Riders: David Kern & Ryan Thompson
Bikes: SantaCruz 5010
Partners: Cane Creek Components / SantaCruz Bikes / Deity Components
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